The streaming community is booming, 2018 was the year that streaming came to light as a substantial way that gamers and entertainers alike could make substantial amount of revenue. That’s awesome right? Right! However, it introduces some issues. The community is saturated with everyone and their mom trying to make it in streaming. So how do you differentiate yourself from the 3+ million other streamers trying to do the same exact thing?
Well I can tell you one thing, it won’t happen overnight and it won’t happen by talking to yourself to an empty chat. You’ve got to get people in your chat, and you’ve got to get people talking about your stream. Obvious response, but not obvious about how exactly you can make that happen. Every blog, youtube video, twitter post or comment says the same thing. But they never tell you HOW?
When I first started out streaming I sat and talked to myself for weeks. People would drop in randomly, then hop out before I even had the chance to say anything. I ended up finding some people to play some games with on twitter and we all started going to each other streams. We were all in the same situation; we had been streaming for no one. This made streaming better, I now had friends that would jump in chat a little bit and make it fun. I then figured out that people were using discords as a way to build communities of streamers. I got into every discord I could find. Only problem? Each one of them had rules, do this and that and then we will support you (ie: come watch you). Well I did that, then no one came? What was I doing wrong? I couldn't figure it out. I got depressed, maybe it was me? Maybe I just wasn't that interesting?
Instead of quiting and saying I tried, I became determined to make a difference in the streaming community. I started watching streamers, twitter, discords, conversations happening all over the place. I wasn't alone, everyone seemed to be going through the same struggles. I started testing different routes, paths, what works? What doesn't?
There isn't one aspect that will help your stream grow. Its a combination of a lot of things, but at the core of its: "Building Relationships". Yep, that's it! Make friends, get to know people, and be genuine about your interactions with them. So lets break down the four categories your going to need to focus in.
Discord is a great tool for people to form communities, build relationships which is the very core of what we are trying to accomplish. Find a discord of like minded streamers, all trying to grow their streams and ask some people to hit some games with you.
Do not simply go into discords, drop your twitch link and say "Hey guys I'm going live". This is not building relationships and it isn't advertising your channel. It puts people off, instead try striking up a conversation and asking when they are going live. Then go check them out, talk to them in streams. You'll be surprised at how appreciative they are (normally). Now, if they are not appreciative of you spending your time with them, move on. There are going to be people that don't reciprocate support. You want to stay clear of these individuals.
Obviously twitch is going to be an important aspect of all this. You need to make sure your providing quality content, video and audio production.
I think everyone by now knows what Youtube is. You can go to youtube and type anything under the sun and find what your looking for. From how to cook something, to changing your tire on your car, and yes of course streaming. If your posting content to Youtube however your going to need to find a niche category. Streaming information is ripe for the picking as well. With over 3 million streamers on twitch alone, there is ALOT of people searching for streaming related videos. Because just like you, they are trying to grow there stream or looking on how to get into streaming.
So why youtube? Why not just post videos directly to social networks? Well that is a great question, and one that I initially didn't entirely understand. The goal of any marketing campaign (yes your running a marketing campaign) is to saturate the market to get as many eyeballs on your content as possible. Youtube also has the added benefit of being able to monetize your videos with ads.
So whats the game plan? Have some awesome clips from you playing a game, or funny clips of you in-stream? Post them to youtube, then post them to twitter. Posts can be either for attention or used in conjunction with your going live posts. It's been my experience that I get FAR more engagement on posts that included a video of me playing the game. Even better, on average I gained 15-30 followers in the 12-24 hr period after posting the video.